Dark Matter | AI Revenue Intelligence to Reduce Churn, Expand Accounts & Boost MRR

Reduce Churn.
Expand Accounts.
Grow Recurring Revenue.

The fastest-growing companies don’t rely on new logos for growth. They operationalize retention, expansion, and NRR. Dark Matter helps you do all three with the help of AI.

See Dark Matter in Action

The Executive Growth Mandate Has Shifted

Markets are tighter. Budgets are leaner. Investors are demanding efficiency. If you’re not actively working to expand existing accounts and prevent churn, you’re leaking revenue every quarter.

Net Revenue Retention (NRR) is Now the Metric that Matters:
While NRR of 100% or greater is typically associate with a healthy business, those that drive NRR to 120% and beyond trade at a rate 60% higher than competitors.

Expansion Drives Compounding Growth:
High-performing companies get 62% of their new MRR from expansion revenue; roughly 4.4x that of lesser-performing orgs.

Churn Erodes Valuation:
SaaS companies with a churn rate above 10% secure only a 3-4x revenue multiple valuation compared to 8-12x revenue for those below 5% churn.

Dark Matter is an AI-enabled revenue intelligence platform that helps mid-market companies grow NRR, expand accounts, and reduce churn.

What’s Actually Driving Churn and Missed Growth?

Your team isn’t blind, they’re just flying without the right signals. Churn and missed upsell opportunities often share the same root causes:

You’re working with disconnected systems.

Your CRM doesn’t talk to your support software which doesn’t talk to your ERP system, which ignores your product analytics suite.

As a result, you lack a unified view of the data housed in each of those systems.

Taken individually, each of these alerts is easy to explore and rectify. However, when considered in unison, they are strong indicators of a customer on the brink of churn.
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And lagging indicators only reveal problems after a customer has grown frustrated.

By the time you see these alerts, the problem has already happened. You’re now trying to placate an unhappy customer instead of proactively resolving problems to prevent churn and create expansion opportunities.

Fewer renewals. Less growth. Wasted resources.

How Dark Matter Solves These Problems

Dark Matter ingests and analyzes data from your CRM, support tools, product analytics, and billing platform to answer critical revenue questions:

Predictive Churn Modeling

Identify at-risk accounts weeks or months in advance
See the exact signals contributing to churn risk
Trigger renewal workflows and intervention plans

Expansion Opportunity Identification

Spot cross-sell and upsell opportunities immediately
Prioritize resources for relevant accounts
Surface qualified leads from within your customer base

Net Revenue Retention Insights

Monitor real-time NRR and expansion MRR trends
Slice NRR by segment, CSM, industry, and more
Run “what-if” scenarios to prioritize revenue growth plays

Not Just Dashboards. Answers.

Ask questions like:

“Who’s likely to churn this quarter?”
“Which accounts have decreased usage this month?”
“Which customers are over their plan limits?”

…and get instant answers with context and recommended actions.

We Built Dark Matter For...

Dark Matter is built for companies with recurring revenue between $10M and $100M ARR who want to drive post-sale growth.

CEOs

Drive capital efficiency and increase valuation.

CROs & Heads of Sales

Grow revenue without hiring more sales reps.

VPs of Customer Success

Prevent churn and improve renewals.

RevOps Leaders

Get unified insights across the revenue lifecycle.

Use Cases:

How do we move forward?

SCHEDULE A CALL

Have more questions? Ready to get started?
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Schedule a call with our CEO and founding team to discuss how Dark Matter can help you turn your data into an engine of growth..

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