Artificial Intelligence (AI) is surrounded by both excitement and fear, largely fueled by Hollywood, media hype, and a neverending news cycle of AI advancements. As a result, many business leaders are hesitant to adopt AI in fear of complexity or runaway costs, while others overestimate its capabilities, expecting instant transformation. The result? Missed opportunities, wasted investments, and frustration.
This practical guide from Dark Matter is designed to help executives and decision-makers separate AI myths from reality. Whether you’re exploring AI for the first time or refining your existing strategy, understanding what AI can—and can’t—do is critical.